Posts Tagged ‘website design’
How To Get Top Ten Rankings In Google With On Page Search Engine Optimisation
The title tags in a website are extremely important. Just as the name of a person or a book is important, then the title of a web page is equally important. Most web designers are excellent at making websites look good, however they may or may not have the first clue about what is important as far as search engine optimisation is concerned. Why not ask your web designer to explain to you exactly what the title tags in a website actually are. If they can’t explain them to you, you need to get some help with your website.
Meta descriptions are written by the website designer to let the search engine know exactly what the page of the website is about. They can be a very powerful tool as Google and other search engines sometimes use the meta description to return results to the user and you can use benefit orientated sales copy in your meta description to entice the user to click through to your website.
Meta keywords are a feature that is now not so important. In the early days of the internet, meta keywords were essential as the search engine spiders were nowhere near as sophisticated as they are now. Google does not even look at the meta keywords file any more, however many other search engines still do use the file to see what the user wishes to be indexed for. It is worth spending some time making sure that the file is correct, however it will get less relevant over time.
The amount of times that a keyword phrase is featured on a website can be a great or an awful thing. Keyword density is an important feature and cannot be overlooked. A density of too high or even too low can be a massive problem. Too many keywords and the pages become unreadable for the reader, too few and the search engines will throw the relevance of the keywords aside. It would be best to write naturally for the reader and make the copy on the web page compelling and befitting your business.
Header tags. Just as the headings in a book are important, so are the headings that you give to a page, a paragraph, or perhaps an article. The correct use of header tags (H1, H2, H3, etc.) will make the website read properly, and more importantly, the search engines will pick up on the use of keywords placed properly with relevance in the header tags section. We will re-write the header tags of the website.
Image alt tags are descriptions for images. If you have moused over an image and seen text come up, you have seen the actual use of the alt tag. This can make your website easier to use for visually impaired people as they audibly hear the description if they have the correct software installed. You should not have every image alt tag completed with your keyword phrase, however, judicious use of keyword phrases in your image alt tags can really help your search engine efforts.
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