Posts Tagged ‘video’
3 Tips for Video Optimization
Putting videos online is all the rage but is it really just as simple as uploading a video to YouTube or your website for people to find it? The simple answer is No. You need to do some work to make it search engine friendly just like all content needs to be on the Internet. So here are some quick tips on how to do just that.
Backlinks are Good – Backlinks are one-way links from other websites to your video. Google puts a lot of stock in these and the more you have the better it is. So what you need to do is create them. There are three quick ways that you can do that. First when you publish that video make sure you let the world know through a news blast, a press release or some other announcement that will get picked up and published. Be sure to put links to the video in them or they’re useless. Second head to online directories, social bookmarking sites and the social networks and drop links to the video there because that’s a lot of people who will be able to find it a lot quicker. Finally, keep your own media list that includes sites with forums and blogs that pertain to what your videos are covering. That will give you a personal network of people and sites where you can go and drop links yourself of ask them to do it for you. Bingo! Backlinks!
Text-ify! – Video comes with audio and that’s great and cool. But sometimes you need a little text to go a long way and that’s where subtitles and captions come into play. By putting these up there with your videos it ensures that those who can’t hear will still get the message. Whether they are hearing impaired or just at work where they aren’t supposed to be watching videos, your information will still be accessible. Subtitles are great if you want to have people who speak multiple languages get the point as well since you can generally attached multiple subtitle files, one for each language. Be sure that you put in your website address or some other form of contact information so they know where to find you.
Shotgun approach – Put your video everywhere. Or at least everywhere you can. If you really want people to see it and come to see you then you need to place it in places they will go like YouTube, MetaCafe and other video sharing sites. Maybe put an abbreviated form of the video there with links and text telling viewers that there’s more to see and that to see it they have to come to you. That’s a traffic funnel right there!
Some of this will take some time, but if you do it, they will come. The more backlinks and places where you video is viewable means the quicker your message and information will disseminate to the masses. So get to it and you’ll soon find yourself with more traffic than you thought you could get. [youtube:RrgBc1b41xc;[link:YouTube Search Optimization Tips];http://www.youtube.com/watch?v=RrgBc1b41xc&feature=related]
These are some tips to get started, but most businesses prefer to work with a trusted video optimization agency. Successful video search optimization requires professional keyword research, optimization and distribution. Consider the internet’s highest ranked company for professsional video optimization services, ReelSEO.com.