Posts Tagged ‘long tail keywords’
Keyword Research
Finding a little more about free keyword tools can be very helpful for your keyword research. It is incredible that these tools are accessible for anyone to use to search profitable keywords to focus on. In addition to finding how many searches there are for each keyword, you are going to focus on several other things as well.
The best of the bunch — Google’s Adwords keyword tool! This is a very powerful way to search keywords. You will see how many searches there are for a given keyword each month. You can also get suggestions of other keywords you may desire to focus on, based on terms Google sees as relevant. The human brain simply cannot come up with all these different combinations on its own, and Google makes it simple for you!
Another tool you can use is the Word Tracker free tool. This pulls from a different database than Google’s, so you may want to check both of them to make sure that there are no big discrepancies. Remember — no matter how good a keyword tool is, it takes common sense to ensure it is accurate. Word Tracker gives you the searches per day, versus searches per month like Google. Keep this in mind when comparing the figures.
After you have generated a list of keywords, it is time to analyze them for competition and profitability. Enter the keywords you are considering into Google search bar. Paid ads will likely appear on the right-hand side.
If they do, the probability are high that money is being spent in the niche, and on that particular keyword. After all, if advertisers are advertising there, there is a reason! Also browse through various websites to find if there are products related to that niche. Doing a profitability search is a excellent way to ensure that you have a high chance of making income with a set of keywords.
Next, it is time to analyze your competition. Once again, the Google search engine is a powerful free tool that you can use. Simply enter in the keyword you are focusing on into the Google search bar. What will appear are the web pages that contain that exact keyword or phrase.
An advanced method is to do the “intitle” search (intitle:keyword). You can also do in “an anchor” search (inanchor:keyword) to see who is truly optimizing their websites for a particular keyword. This allows you a sense for who your real competition is, and how hard it will be to beat them in the search engines.
After you know that a keyword is highly searched, potentially profitable, and fairly simple to beat in the search engines, you know that is a excellent idea to go after it in either the free or paid listings!
As you can probably see, utilizing these free methods can be extremely time consuming. There are paid tools that can literally save you hours per day! It is well worth looking into these, if you are serious about your website promotion.
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