Google Wants To Be Number One For PC And Mobile Searching
When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.
Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.
As Google is looking to increase their market share of mobile searching, Apple is not going to quietly surrender. Apple has helped to increase their market share by acquiring Quattro. While Apple is at a disadvantage because of Google’s dominance of the overall search engine market, they are willing to take on the search engine giant when it comes to mobile searching.
Every other search engine company has one primary goal right now, and that is how to take a piece of Google’s overwhelming market share. These competitors are being forced to come up with new ideas to compete with Google, including, in some cases, working together to take on Google. The latest discussions of a collaboration between Google’s competitors center around Microsoft and Apple, competitors themselves, working together to increase their position in the mobile search engine market. Apple is considering incorporating Microsoft’s Bing search engine into the iPhone, which would be a significant blow to Google’s drive to be the number one mobile search engine provider.
While becoming the dominant search engine for mobile devices is a priority for Google, the reality is that even if they do not achieve this goal, they will still be the top search engine provider on the internet. The popularity of Google’s PC search engine, as well as their incorporation of social networking sites into their searches, gives them a distinct advantage over their competition, which will be hard to overcome. While their competitors continue to try to chip away at Google’s market share, the fact remains that Google will remain on top for the foreseeable future.
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