Making Money Quick – Keyword Targeting
The technique of “Keyword Targeting” is the fastest, cheapest and most efficient way to make money at home online and to achieve SEO optimization. This method of internet marketing is sometimes also referred to as “Keyword Sniping” – and it is widely misunderstood by most people.
The idea behind keyword sniping is to look for keyword phrases of three or more words which are relevant to the product being sold. These phrases are known as “long tail keywords”.
Yet long tail keywords are also misunderstood by many people. The term “long tail” does not simply refer to the fact that the keyword phrases are long. The term comes from a graph of search volume versus phrase popularity.
Imagine a graph where low-to-high search volume is on the vertical scale and high-to-low phrase popularity is on the horizontal scale. On such a graph you’ll see that the most basic and popular one or two word keyword phrases have high popularity and high search volume (and TREMENDOUS competition). But the longer and more specific keyword phrases tend to have much lower popularity and much lower search volume (and much less competition).
Take the phrase “weight loss” as an example. It would be impossible to achieve page one status on Google with this phrase because it has 347 million competitors. If you lengthen the phrase, however, the competition goes down dramatically. For example, the phrase “weight loss after pregnancy” has 43,600 competitors as of this date. Moving further down the scale, there are only 8 competitors for the phrase “weight loss programs after pregnancy”.
If you were to place this trend on our imaginary graph, you would find that the broad, popular one or two word phrases would be at the very top. You would then see a very steep “suicide ski jump” type curved slope come down as the keyword phrases become narrower and more focused.
The name “long tail” comes from the position of these longer, more specific keyword phrases on the long tail of the graph. These phrases are far more numerous than the short, broad ones, and they each have far less competition. That’s why they are absolutely necessary for any success in making money fast on the Internet.
Of course, they each have far less search volume. But taken together, you can accumulate fairly decent search volume if you have enough of them together in your article marketing campaign. More importantly, you stand a fair chance of ranking on the first page of Google with some of them because the competition is so low.
That’s the theory. Does it work? This is where instinct, intuition and experience each play a role. It is also where most people misunderstand which phrases to target.
Just looking at the competition versus monthly search volume isn’t enough. The truth is that unless you rank on the fist page of Google for your long tail keyword phrase (preferably “above the fold”) you are not going to get ANY traffic. In order to do that, you have to study the nature of the top ten competitors for each long tail phrase you are targeting. If each one has a Google page rank (PR) of 4 or better, and each one has numerous backlinks from credible sites, you are going to have problems.
Those who are experienced in “keyword targeting” are able to do this. They can pick out the phrases that have a good balance of competition versus search volume, yet can compete for a slot in the top ten.
How? I’ll discuss the parameters they look for and the tools they use in a future article.
Learn more about KEYWORD SNIPING. Stop by David Hirsch’s site at www.MakeMoneyWithComputer.org where you can find out all about THE GOOGLE SNIPER PHENOMENON and what it can do for you.